Customized gifts are the perfect antidote to mundane or boring. They immediately state their uniqueness and hint at the uniqueness of the owner. A personalized gift like engraved stepping stones in the garden or a family history pillow each say so much about the person who has them. One likes to be outdoors, to garden, and is proud of her family. The other shows a sense of history, of family permanence, and hints at more to come in the future. Each a unique person with a unique viewpoint, individual to themselves.
Bezos’ vision is reality for Amazon.com and many more e-commerce sites. At this point, personalized product recommendations are table stakes for online retail. But we haven’t seen personalization become as popular across the rest of the non-retail web. Most businesses have one version of the homepage that is supposed to cater to all different sorts of people. The sites still say, “come one, come all!”
The personalized site did not affect lead conversion rate immediately. Like most online businesses, Optimizely is constantly striving to improve conversion rate (for the right leads, of course). While this new personalized homepage experience is not immediately improving lead quality, the team were confident enough in the results — and in the future optimization opportunity — to move 100% of traffic to the new homepage experiences.
I want to help bust open that black box by sharing first-hand experience personalizing Optimizely.com. In my time on the marketing team there, we redesigned the homepage. We went from one average best homepage to 26 different versions of the homepage uniquely personalized to different visitors. Let’s talk about why we did it, what we did, and how it all performed (because of course we measured it).
Nothing says unique like personalized gifts. Custom gifts can make a statement, tell a story, and remind one of a past event all in one moment. Personalized gifts for kids are a snapshot of their lives, and a personalized stuffed animal will be treasured for years. And personalized presents make the recipient aware of just how great their relationship with the giver truly is.
To a degree, some methods for creating work, such as employing intuition, are shared across the disciplines within the applied arts and fine art. Mark Getlein, writer, suggests the principles of design are "almost instinctive", "built-in", "natural", and part of "our sense of 'rightness'." However, the intended application and context of the resulting works will vary greatly.
It is true, however, that it is not customary to pull down all the houses of a town with the single design of rebuilding them differently, and thereby rendering the streets more handsome; but it often happens that a private individual takes down his own with the view of erecting it anew, and that people are even sometimes constrained to this when their houses are in danger of falling from age, or when the foundations are insecure.
For example, if you’re creating a site for a restaurant, you might have a Home page, a Menu page, a Reservation page and an Access page. If you’re creating a fan site for your favorite soccer team you might have a Home page, a Players page, a Results page and a Blog page. If you take a look at your current site, you should see two pages already in the menu bar – Home and Sample Page.